Executive coaching is a growing trend in business today, and for good reason. A good executive coach paired with an enthusiastic participant is an extremely effective development strategy. Despite this, there are a number of common misconceptions about the coaching process, a few of which are addressed below.
1. “I Don’t Need Coaching”
This is a variation on the common human tendency to resist change. We all like to think that we’re pretty good at what we do so it can be tough on our egos to be approached about participating in a coaching program. Executive coaching, by its very nature, involves individuals who hold positions of responsibility in an organization – people who have worked hard to excel and earn success. If they don’t fully understand the potential benefits of coaching they may feel demeaned or disrespected at the mere suggestion of receiving coaching.
Businesses can overcome this misconception by educating executives about what coaching is and what it is not. Another effective strategy is to handpick the most willing, enthusiastic participants for the first forays into executive coaching so that their positive experiences will influence others who may be resistant early on.
2. Coaching Is For Poor Performers
Sometimes coaching is viewed as a type of corrective action for problem people or those with performance issues. Coaching certainly does have at its heart a strong element of performance improvement, but its greater purpose is to promote the development and growth of executives who can help guide the organization into the future.
Businesses can overcome this misconception by emphasizing the growth potential that comes from executive coaching instead of the corrective potential. Select a mix of people with varying strengths to receive coaching, and talk openly and often about the reasons why the organization believes so strongly in the coaching process.
3. Coaching Is A Waste Of Time
Coaching is time well spent when the participant is fully engaged in the process and the coach is a good one, so in that sense this is indeed a misconception. Unfortunately, though, misconception lives on because in some situations is can be true. A poor coach, an unwilling or disengaged participant, or a combination of these things can make coaching a waste of time and money.
Businesses can overcome this misconception and preventing it from becoming reality by investing in the services of competent executive coaches and selecting participants who are fully committed to the process.
4. Coaching Is An Easy Process To Undertake
From the outside, coaching can look awfully simple. Devote a few hours periodically to interacting with your coach and increase your visibility with upper management – what a deal! The reality is far different, as anyone who has been coached well already knows. Effective executive coaching involves a lot of soul searching, open communication, and honest evaluation of one’s personal and professional attributes.
Businesses can overcome this misconception by educating the entire workforce about how executive coaching benefits the whole organization and provide examples of where it has made a positive difference. Some very forward-thinking businesses are also beginning to offer modified coaching/development opportunities to mid-level employees and broader employee groups so they can take advantage of the benefits of coaching as well.
